This is me, Evan MacAlpine.

This is me, Evan MacAlpine.

This is me, Evan MacAlpine.

This is me, Evan MacAlpine.

This is me, Evan MacAlpine.

I like riding bikes, making music with computers and reading great books aloud with my wife and two boys.

I like riding bikes, making music with computers and reading great books aloud with my wife and two boys.

I like riding bikes, making music with computers and reading great books aloud with my wife and two boys.

I like riding bikes, making music with computers and reading great books aloud with my wife and two boys.

I’ve loved design for a long time. It started in 2009 when I was making concert posters for my middling electro-pop band. In a quest for inspiration, I discovered the genius of 1970s graphic standards manuals. I loved the way that Massimo Vignelli and Danne&Blackburn were able to use letters, colour and space to create something that felt trustworthy and timeless. I also loved the practicality behind it all; maps could be easily read, branding could propagate across overalls and satellites with little effort. This was beautiful design, put to work.

I’ve loved design for a long time. It started in 2009 when I was making concert posters for my middling electro-pop band. In a quest for inspiration, I discovered the genius of 1970s graphic standards manuals. I loved the way that Massimo Vignelli and Danne&Blackburn were able to use letters, colour and space to create something that felt trustworthy and timeless. I also loved the practicality behind it all; maps could be easily read, branding could propagate across overalls and satellites with little effort. This was beautiful design, put to work.

I’ve loved design for a long time. It started in 2009 when I was making concert posters for my middling electro-pop band. In a quest for inspiration, I discovered the genius of 1970s graphic standards manuals. I loved the way that Massimo Vignelli and Danne&Blackburn were able to use letters, colour and space to create something that felt trustworthy and timeless. I also loved the practicality behind it all; maps could be easily read, branding could propagate across overalls and satellites with little effort. This was beautiful design, put to work.

I’ve loved design for a long time. It started in 2009 when I was making concert posters for my middling electro-pop band. In a quest for inspiration, I discovered the genius of 1970s graphic standards manuals. I loved the way that Massimo Vignelli and Danne&Blackburn were able to use letters, colour and space to create something that felt trustworthy and timeless. I also loved the practicality behind it all; maps could be easily read, branding could propagate across overalls and satellites with little effort. This was beautiful design, put to work.

After almost 10 years in the industry, I’ve learned a lot, but I still love design for the same reason I did back then; because good design works hard. That’s what drives me as a UX designer; making things that work. Whether I’m building a design system that gives a small product team margin to work on important problems, or using ChatGPT to send real, empowering words to children conquering poverty around the world, it really comes down to building things that work hard for the people that need them.

After almost 10 years in the industry, I’ve learned a lot, but I still love design for the same reason I did back then; because good design works hard. That’s what drives me as a product designer; making things that work. Whether I’m building a design system that gives a small product team margin to work on important problems, or using ChatGPT to send real, empowering words to children conquering poverty around the world, it really comes down to building things that work hard for the people that need them.

After almost 10 years in the industry, I’ve learned a lot, but I still love design for the same reason I did back then; because good design works hard. That’s what drives me as a UX designer; making things that work. Whether I’m building a design system that gives a small product team margin to work on important problems, or using ChatGPT to send real, empowering words to children conquering poverty around the world, it really comes down to building things that work hard for the people that need them.

After almost 10 years in the industry, I’ve learned a lot, but I still love design for the same reason I did back then; because good design works hard. That’s what drives me as a UX designer; making things that work. Whether I’m building a design system that gives a small product team margin to work on important problems, or using ChatGPT to send real, empowering words to children conquering poverty around the world, it really comes down to building things that work hard for the people that need them.